Kerala - Kochi
VFPCK launches Sasya Supermarket

Staff Reporter

More such vegetable outlets to be opened in Ernakulam district

KOCHI: Sasya Supermarket, launched by the Vegetable and Fruit Promotion Council Keralam (VFPCK), started functioning at Palarivattom on Monday.

The market was inaugurated by Coconut Board chairperson Mini Mathew, by making the first sale to the television serial actor E.A. Rajendran. VFPCK chief executive officer Ashok Kumar Thekkan was present. Farmers and representatives of VFPCK outlets in different parts of the district also participated.

Nearly 70 varieties of vegetables and fruits were put on sale at the market on the first day of functioning.

A juice counter will also start functioning within a couple of days.

The VFPCK plans to open more such supermarkets in different parts of the district.
Vegetables and fruits will be available at rates 20 per cent less than that at the local market here.

Only fresh produce will be sold, according to Mr. Thekkan.

The supermarket is expected to provide support for local farmers of fruits and vegetables.
(The Hindu - March 21, 2006)